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Notes:
And into the sewing room i go to lose my mind and fin my soul Shirt
social sellingith prospects socially sharing so much information about their needs, wants, and pain points on their public profiles, even your first point of contact can be personalized, relevant, and helpful, rather than intrusive and cold. That leads to more meaningful ongoing prospect and client engagement, with 31% of B2B professionals saying that social selling tools allowed them to build deeper relationships with clients.Better yet, building a strong network through various social media channels allows you to seek out introductions to new sales prospects through existing mutual connections, creating an immediate sense of trust and rapport. That trust is an incredibly important resource for both clients and salespeople, with 87% of B2B buyers saying they would have a favorable impression of someone introduced through their professional network.With social sellers accessing all of these important advantages that give them the jump on their less socially minded colleagues, it’s no surprise that internal LinkedIn data shows sales professionals with a strong social selling index—a measure based on how well salespeople build their personal brand, focus on the right prospects, engage with relevant content, and build trusted relationships—have 45% more sales opportunities than others, and are 51% more likely to hit their sales quotas.
And into the sewing room i go to lose my mind and fin my soul Shirt
2. Your clients are already engaged in social buyingWhat’s social buying? Flip the concept of social selling on its head. Just as sales professionals can use social listening and other social research strategies to find potential clients, those potential clients are already using social listening and social search to find potential vendors, research them online, and develop an opinion about which vendor is the best fit, all before making first contact with a sales professional.In fact, CEB found that customers are, on average, 57% of the way through the purchase process before they ever engage with a sales professional, and IDC found that 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of their purchase process.If you’re not actively engaged in social selling, you’re not showing up in that social purchase research: that’s a lot of potential missed salesThe good news is that, according to LinkedIn, 76% of buyers are ready to have a social media conversation with potential providers, and more than 62 percent of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. Even better, 92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader, a reputation you can establish by consistently posting thoughtful, relevant content on social media.
