I Hate People Shirt

Other noteworthy sponsorship deals and tales, with varying definitions of ‘noteworthy’, include but are certainly not limited to; Scottish pop group Wet Wet Wet and Clydebank FC the Scottish pop boys humbly wanting to share their fame and wealth with their hometown club. Intelligent Finance and Livingston FC, inevitably, Intelligent Finance were declared bankrupt before the season’s end. Arsenal getting lost in translation. Before a 1995 Champions League match at Fiorentina, the North London club were politely asked to remove the sponsor because sega is an Italian slang term meaning, ‘to masturbate’. Finally, as fans of lower league European, and/or Central American, South American or Asian football can vouch for, the demand for more money has seen the humble football shirt become a mobile billboard. Some shirts have been known to carry more than ten different company logos. Mexican club, Puebla FC, provide a nice visual example of shirts gone mad. Also, Swedish club Mjallby AIF, illustrated below, displayed thirteen logos on their home shirt in 2014.Derek Dougan might be turning in his grave. Mjallby AIF raking it in, hopefully. Image from here.

I Hate People Shirt

In a 1966 Magazine article, Hope Dennis, a journalist and textile designer wrote; “About 35 years ago an astute Hawaiian garment manufacturer (who shall remain nameless to avoid renewing a 35 year old argument) designed the first aloha shirt, “ launching what was to become the golden age for Aloha shirts – the 1930’s through the 1950’s.Sparked by Tommy Steele’s colorful new book, The Hawaiian Shirt, which was published in 1984, Margaret Young wrote to the editor of the Honolulu Star Bulletin giving her recollection on who she remembered as the first to make and wear Aloha shirts. She recalled that Gordon Young in the early 1920’s developed a pre-aloha shirt, which became popular with his classmates at the University of Hawaii. His mother’s dressmaker tailored shirts for him out of cotton yukata cloth used by Japanese women for work kimonos. These shirts were made with narrow width fabric and usually had a blue or black bamboo or geometric design on a white ground. He was a big guy, and she wrote that it took several widths to make one shirt for him. She said, that he took quite a supply of shirts to the University of Washington in 1926, creating a real “topic of conversation.”