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The Good The Bad The Voly Donal Trump Biden Shirt
Following the successful introduction of the man-made fibre shirt and with all other products selling well, we desperately needed to expand our production facilities in order to meet demand, and in 1952 we bought a staggering 8 acre site to the south of Wakefield which would be Double TWO’s new home.The new, big, open plan production area enabled us to bring specialist consultants from America to install the latest production systems, modern machinery and the most efficient piecework systems enabling the workers to earn more than double their previous earnings by being able to produce more garments. A rigorous quality control system was implemented to ensure that the vast increase in production quantity did not result in an inferior quality product. By now Double TWO had expanded from the original Isaak Donner and Frank Myers to employing over 500 people and producing 800,000 shirts per year.FURTHER INNOVATION AND THE 2ND GENERATION…In the late 1950’s, we introduced the world’s first ever blends of natural and man-made fibres, adding strength as well as shrinkage and pilling resistance to our cotton/wool blend, known as Frend. In a time when central heating was considered very middle class, warm shirts were a very large part of the clothing market.
The Good The Bad The Voly Donal Trump Biden Shirt
In 1963 Isaak Donner’s son, Richard, joined the business. Shortly after Richard joined, we launched a new product called White Light. It was a cotton shirt, with a percentage of polyester blended into the fabric for the collars and cuffs to give them extra strength. The fabric was treated with a special resin to give it superb non-iron properties and after just in six months White Light had become the brand leader. It is said that the resin made the shirts so bright that machinists wore sunglasses to work on themAs the years moved on and fashions evolved, the demand for colourful and patterned shirts grew. We developed whole shirts made of a blend of polyester and cotton with extra hard wearing properties, enabling us to finally retire the complimentary collar proposition from our range.eople’s tastes continued to evolve and by the 1970s wild prints, jacquard and lace became the height of fashion. Identifying a new gap in the market, we launched That Shirt by Double TWO, a young fashion product with a slim fitted body and two removable darts on the back.
